Barry Schwartz, Ph.D.

Barry Schwartz, Ph.D. is the Dorwin Cartwright Professor of Social Theory and
Social Action at Swarthmore College, where he has taught since 1971, and where he
researches the link between economics and psychology. He is the author of several books,
including The Battle for Human Nature: Science, Morality and Modern Life, The Costs of
Living: How Market Freedom Erodes the Best Things in Life, and his acclaimed 2010 book
Practical Wisdom: The Right Way to Do the Right Thing. His articles have appeared in many
national publications, among them the New York Times, USA Today, Scientific American, and
the Chronicle of Higher Education. For some, he is best known for his compelling TED Talks
(www.ted.com) — his first, on the topic of his 2004 national bestseller, The Paradox of Choice:
Why More is Less, went viral, with over 2 million views.